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Big Screen Advertising
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 Most media audiences are scattered. Some watch TV, others talk on the phone, podcast, play video games, or worse...they do all of the above simultaneously.
Cinema advertising is completely different. It's no mystery that we deliver a full sight, sound and motion experience on a larger-than-life canvas. But that's not the only advantage cinema has over other media outlets. Our audience is engaged, and they're voluntary - perhaps that's why moviegoers remember ads in the cinema 1 1/2 to 4 times more than they remember the same ads on TV.* But our audience is not only engaged, they're also more affluent, with a median HHI of over $38,000.** And they're typically younger, more educated and more apt to spend money on leisure activities - a highly sought-after target for many brands. So, we have a larger than life canvas and a coveted audience. But we would never stop there!
Big Screen Advertising is revolutionizing the effectiveness of theatre advertisement. We understand that in our technologically advanced world, most everyone experiences their environment visually. Repetition is the number one way to stimulate memorization; our goal is to make your business memorable. We are achieving this by including newspaper ads, website banner ads and on the spot ads (throughout the theatre) with your commercial. This ensures you will be seen and remembered.
Sources:
*IAG February 2004-December 2006
**MRI 2006 Doublebase based on ADM theatre zip codes, Base=Adults 18+
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